The power of a video is actually unreal!
Today’s buyers need to put themselves into a picture, a video or a place in order to even consider a purchase. They want to see how they would fit into the picture. They are looking for not only for a great location, but how they would “use” that location or neighbourhood.
As a former owner of a successful marketing company which worked with brands like the LCBO, Volvo and RBC, I know how to treat your home like a powerful advertising campaign, and that includes lifestyle video stories.
As part of my marketing plan included with the services offered to each one of my clients, I plan, write, and manage the production of a unique "lifestyle movie" about your property, with the powerful intention of selling buyers the lifestyle of your home an neighbourhood. What buyers will see when they watch your home’s lifestyle film is a viewing experience that will engage the right brain, and unleash a powerful emotion for your home. Unique. Right? Guess what? It’s also ridiculously effective.
This comes as a cost to us. I hire actors, makeup and hair, car rentals and cinematographers to work with me to produce these lifestyle films. Buyers that watch these films are engaged by the plot, mesmerized by the quality of the film, and see your property not just as anther listing, but as a lifestyle that they could have if they buy your property.
Using the power of social media, I push this film out and get your property seen not only by those who see it on MLS or who “Google” it, but also by those who wouldn’t normally be even out there looking on the web, and who instead see it in their Facebook, Twitter, LinkedIn, Google+ or Instagram news feeds. So with all that extra work and extra money involved, why do I do it? Because it sells properties faster and for more money, every time; period. If you or someone you know, is interested in finding out more about this unique process drop us a line, we would love to grab a coffee and chat.
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