What is a lifestyle video and how does it sell homes?

Monday May 7th, 2018

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The power of a video is actually unreal!  Today’s buyers need to put themselves into a picture, a video or a place in order to even consider a purchase. They want to see how they would fit into the picture. They are looking for not only for a great location, but how they would “use” that location or neighbourhood.   As a former owner of a successful marketing company which worked with brands like the LCBO, Volvo and RBC, I know how to treat your home... [read more]

What does actually "caring" about someone look like?

Friday May 11th, 2018

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What on earth does that mean? In order for you to feel a realtor actually “cares" about you, you typically need to feel it from the heart. “I can tell that he or she is perfect for us” or “man, he/she really listened to us” or “I just know he/she is honest and works hard” are lines you will hear from time to time. But for someone to demonstrate he actually really cares about you a lot more needs to happen. Here are few things I think are key... [read more]

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